Smart Phones and The Relevance of Mobile Application Development

Just as the wallet, the latest mobile phones, also called smartphones, are indispensable. The latest mobile phones are not only the status symbol but also a necessity. They are no more a luxury. The features of the mobile phones of today are so advanced that they are now called smartphones. 

Some of the prominent features of the smartphones include accesses to the internet, camera, video, radio, music, receiving and sending of emails, sending and receiving of text and picture messages, games to be played (single player or multiple players), global positioning system, reminders, and alarm, Among these the feature that has most affected the business world is the accesses to the internet.

This capability of the smartphones to access the internet has created ripples in the business world. 

How does this affect the business world?

There are many brands of smartphones in the market. There is a tight competition among these brands. The prices of the smartphones are no more exorbitant and are now quite affordable. The sale of the smartphones is increasing exponentially. 

This implies that the number of people trying to access the internet through their smartphones is also increasing. The users of smartphones have grown to such an extent that they now from a market segment. No business, especially in these times, can leave this market segment unattended. To cater to this market segment the mobile application development becomes necessary.

Mobile application development becomes necessary on two flanks.

The websites that are designed to be compatible with the desktop PCs and laptops have to be upgraded to be made compatible with the operating system and platform of the smartphones. The operating system and platform vary from brand to brand. If the application is developed for BlackBerry usually it does not work for iPhone. 

The screens of the smartphones are much smaller in comparison to that of the laptops. The use of a scroll bar to access the whole web page can be at times very irritating. This can prove negative for business. The images and the text content should be clear and legible. When the user of the smartphone accesses the search engine the website should feature on the top of the list.

The other flank of mobile application development is about enhancing the features of the mobile phones. At times the mobile phones are not compatible with certain formats of images or video. There are applications that make the mobile compatible with different formats. 

Sometimes the user of the smartphones may not be satisfied with the features of the smartphones. He/she may want customized wallpaper. He/she may want more games on the smartphones. This kind of demand increases the relevance of the mobile application development.